It's been a big 12 months at Amber. More households are getting solar, adding batteries and switching to EVs, and that means more people coming to Amber to make the most of it. We grew fast last year, faster than our support team could keep up with, and some of you waited too long to hear back from us.
So we invested heavily in the team, tools and systems to fix that. We've hired across support, built better systems to handle the volume, and put the foundations in place to grow sustainably from here, so that as more Australians switch on to smarter energy, the experience keeps getting better, not stretched thinner.
None of this happens without you. To everyone who's been with us through a busy year, and to everyone who's just joined, thank you. Thank you for sticking with us when our response times weren't where they should have been, and thank you for believing that energy can be done differently. You're the reason we're building Amber, and we don't take that for granted.
Australia is shifting to batteries
Amber is proudly the leading energy retailer for battery owners in Australia. More than 70% of all automated home batteries in the country run on Amber, and that number is growing month by month.
When the Federal Government battery rebate launched in July 2025, adoption moved fast. 400,000 home batteries have been installed across Australia since then, with installations accelerating from around 200 a day to over 1,500 a day. We grew with it, going from 35,000 to over 80,000 customers in around eight months. Today, one in five batteries installed in Australia joins Amber.
That growth tells us something we already believed: Australians are ready to move on from the old way of doing energy (hint: relying purely on gas and coal). And the numbers back it up. Amber customers with a battery can earn between $1,000 and $1,500 annually through the wholesale model, compared to around $300 from a traditional VPP. Two-thirds of our NSW customers had a negative bill recently, showing the model is working.
A year ago, 80% of our new customers had no battery. Today, 80% do. The shift is real and it's accelerating.
Growing our team to match
Growth at that pace meant we had to move fast on the inside too. Since November last year, we've welcomed more than 45 new people across our customer service and engineering teams.
We're back to the support you'd expect from us. We're now responding to 80%+ of emails within 2 business days - detailed support, directly from our team in Australia. Open support tickets are down 94% since our peak and improving every week. We've also fixed a string of issues that were causing friction, including SmartShift setup problems, referral credits not applying correctly and app crashes on Android.
Vehicle-to-grid is here, and it's just the start
We've been getting our vehicle-to-grid (V2G) trial underway, with 50 bidirectional chargers going into homes across NSW and SA and 25 already up and running. The early results are promising. One customer in SA earned more than $500 in credit in a single afternoon. And as the technology matures, V2G has the potential to return thousands a year for customers.
We're sharing monthly results as the trial grows. Read our first update here.
It's exciting to watch EV uptake in Australia right now. More than one in six new cars sold last month was electric, a record high and that number is going up. More Australians are driving electric, and more are looking for a smarter way to manage the energy that powers them - and we're already building for it.
What's coming
There's more in the works that we're not quite ready to share yet, new products, new features and things we think you're going to find useful. The best way to stay across what we’re up to:
- Follow us on Instagram, Facebook and LinkedIn
- Keep an eye on our blog and Amber updates
Any questions? The best way to reach us is by emailing our support team at info@amber.com.au, and if you're new around here and want to see what Amber's all about, get a quote.
