The Smart Energy Revolution has arrived

We have launched in VIC, QLD, ACT, NSW and SA.

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The Amber story

Amber Electric was born in 2017 out of two dreams: moving the world towards 100% renewable energy and using technology to improve people's lives.

Co-Founders of Amber Electric, Chris and Dan sitting next to each other.

Our purpose is to unlock the value of renewable energy for everyone

Power to the people

Our goal at Amber is to help customers save money while powering the transition to renewable energy.
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The Amber model is a cheaper way to buy power and the fastest way for Australia to reach 100% renewable energy.
"Because we charge a flat fee, our only incentive is to help our customers reduce their electricity costs"
- Chris Thompson, Co-CEO and Co-founder Amber Electric  

Our story

Amber was founded by Chris Thompson and Dan Adams in December 2017 with the goal of using new technologies to benefit customers and build a more sustainable world.
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Chris is motivated by using new technologies to improve people’s lives. Prior to Amber, Chris worked in Iran running Bamilo, Iran’s largest online marketplace and before that was with the Boston Consulting Group.
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Dan is passionate about moving the world towards 100% renewable energy. He’s spent the last 10 years working with Tesla, the Boston Consulting Group and building social movements around climate change.
"Renewable energy is now the cheapest form of energy. We want everyone to benefit from it"
- Dan Adams, Co-CEO and Co-founder Amber Electric  

Our journey so far

December 2017
Amber was founded by Chris Thompson and Dan Adams
August 2018
We rolled out our initial pilot to the first customers in Sydney
October 2018
We finished our accelerator program at Startmate and won Startup Vic's Impact Pitch Night
November 2018
We extended the pilot to customers in South Australia
August 2019
First battery optimisation trial announced
September 2019
Secured $2.5m investment in a seed round
October 2019
Secured a grant from the SA Govt. to run an automated demand response program
November 2019
Full launch of Amber: Amber is now available across NSW, SA, VIC, ACT, and SE QLD
March 2020
Major mobile app released for iPhone & Android users
July 2020
Launched our beta SmartShift program in collaboration with SA Govt.
September 2020
Series A funding round of $10m investment
December 2020
Custom price notifications released in the app
May 2021
Announcement of CommBank partnership and $20m Series B investment

Our team is building the future of energy

Want to help us build the future of energy?
At Amber, we treat our customers like real people, not numbers. That’s because we are passionate about enabling our customers to be part of the smart energy revolution.
Check out our Careers hub and our Linkedin page for current opportunities.
Chris Thompson
Co-CEO & Co-Founder
Dan Adams
Co-CEO & Co-Founder
Emily Rubin
CMO
John Barton
CTO
Darren Betts
CFO
Susan Taylor
General Counsel
Sarah Russell-Smith
GM Special Projects
Clare Rainbow
Special Projects Manager
Toby Parmenter
Designer
Hugh McKenzie
Head of Operations
Paul Li
Senior Frontend Developer
Scarlett Rowe
Senior Customer Operations Specialist
Belinda Thompson
Customer Operations Specialist
Kent Humphries
Senior Software Developer
Tess Elation
Senior Software Engineer
Jeremy Thiel
Senior Customer Operations Specialist
Glenn Bartlett
Brand Strategy Advisor
Myles Eftos
Lead Software Developer
Luke Maisey
Customer Operations Specialist
Valentina Garcia
Customer Operations Specialist
Adrian Winther
Performance Marketing Manager
Annabel Luketic
Customer Operations Specialist
Angas Tiernan
Product Manager
Dolores Yip
Customer Operations Specialist
Tynille Catanzariti
Partnerships Marketing Manager
Helena Verbene
Customer Operations Specialist
Matthew Steinfort
Senior Financial Accountant
Harriet Brannelly
Customer Operations Specialist
Isabel Robinson
Customer Operations Specialist
Aamir Parkar
Data Analyst
Trum Dang
Senior Customer Operations Specialist
Heidi Trinh
Marketing Data Analyst
Chris Parsons
Customer Operations Specialist
Joff Miller
Lead Software Developer

Our partners and investors:

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Terms and ConditionsFeesBasic Plan Information DocumentsPrivacy Statement
Amber passes through wholesale electricity prices directly at the cost to us, this includes: wholesale energy costs, hedging costs, network charges (per kWh and per day), metering costs, environmental costs and carbon offset costs.
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© Amber Electric Pty Ltd ABN 98 623 603 805
The retailer and provider of energy to customers of the Amber energy product is Energy Locals Pty Ltd ACN 606 408 879, a licensed electricity retailer (trading under business name Amber Electric Retail Services)

Amber acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we operate.
We pay our respects to Aboriginal and Torres Strait Islander Elders past, present, and emerging.