OUR STORY:
UNLOCKING THE VALUE OF RENEWABLE ENERGY FoR EVERYONE

"Renewable energy is now the cheapest form of energy. We want everyone to benefit from it"
- Dan Adams
Co-CEO and Co-founder Amber
"Because we charge a flat fee, our only incentive is to help our customers reduce their electricity costs"
- Chris Thompson
Co-CEO and Co-founder Amber

Putting power in your hands

We believe the Amber model is a better, cheaper and fairer way for Aussies to buy power and help Australia to reach 100% renewable energy. We're powered by a desire to show people that a win for the planet is a win for them too.

We're firm believers in the power that everyday Aussies have to make a positive climate impact. With a million Amber customers, we could shift enough energy demand to replace an entire coal fired power station with wind and solar farms.

Our story
Amber was founded by two Aussie mates, Chris Thompson and Dan Adams in December 2017, with the goal of using new technologies to benefit customers and build a more sustainable world. 

Chris is motivated by using new technologies to improve people’s lives and Dan is passionate about moving the world towards 100% renewable energy.

Prior to Amber, Chris worked in Iran running Bamilo, Iran’s largest online marketplace and before that was with the Boston Consulting Group. Dan spent the last 10 years working with Tesla, the Boston Consulting Group and building social movements around climate change. 

Amber is owned by Chris, Dan, Amber's employees and our investors. Amber is also backed by Australia’s leading VCs (including Square Peg Capital and Main Sequence Ventures), impact-focused investors and individuals, and most recently by CommBank.

WE’VE COME A FAIR WAY

DEC 2017

Amber was founded by Chris Thompson and Dan Adams

AUG 2018

We rolled out our initial pilot to the first customers in Sydney

OCT 2018

We finished our accelerator program at Startmate and won Startup Vic's Impact Pitch Night

NOV 2018

We extended the pilot to customers in South Australia

DEC 2017

Amber was founded by Chris Thompson and Dan Adams

AUG 2018

We rolled out our initial pilot to the first customers in Sydney

OCT 2018

We rolled out our initial pilot to the first customers in Sydney

AUG 2019

First battery optimisation trial announced

AUG 2019

First battery optimisation trial announced

SEP 2019

Secured $2.5m investment in a seed round

OCT 2019

Secured a grant from the SA Govt. to run an automated demand response program

NOV 2019

Full launch of Amber: Amber is now available across NSW, SA, VIC, ACT, and SE QLD

DEC 2017

Amber was founded by Chris Thompson and Dan Adams

AUG 2018

We rolled out our initial pilot to the first customers in Sydney

OCT 2018

We rolled out our initial pilot to the first customers in Sydney

AUG 2019

First battery optimisation trial announced

MAR 2020

Mobile app released for iPhone & Android users

JUL 2020

Launched our beta SmartShift program in collaboration with SA Govt.

SEP 2020

Series A funding round of $10m investment

DEC 2020

Custom price notifications released in the app

DEC 2017

Amber was founded by Chris Thompson and Dan Adams

AUG 2018

We rolled out our initial pilot to the first customers in Sydney

OCT 2018

We rolled out our initial pilot to the first customers in Sydney

AUG 2019

First battery optimisation trial announced

MAY 2021

Announcement of CommBank partnership and $20m Series B investment

JUN 2021

Finder Green Energy Awards Finalist 2021

JUL 2021

Became the only Australian electricity retailer with an open API giving customers access to their data

OCT 2021

Made the Climate Salad list of Top 100 ANZ climate tech companies

DEC 2017

Amber was founded by Chris Thompson and Dan Adams

AUG 2018

We rolled out our initial pilot to the first customers in Sydney

OCT 2018

We rolled out our initial pilot to the first customers in Sydney

AUG 2019

First battery optimisation trial announced

JAN 2022

SmartShift automation program made available to Amber customers everywhere

FEB 2022

Amber was named Victorian Start-up of the Year

Let's build a brighter energy future

At Amber, everything we do is to help you take charge of your energy. Because every win for our customers is a win for the planet, too.

Check out our Careers hub and our Linkedin page for current opportunities.

PARTNERS & INVESTORS EMPOWERING THE CHANGE

Our investors are massive supporters of our mission to power one million Aussie households and we’re incredibly grateful for them. We’re joining forces to empower more Aussie households to save more on their power bills while doing their bit for the future.

We’re always open to partnering with like-minded organisations to empower more Aussies to act on the climate. If you're interested in partnering with us, feel free to reach out to us at info@amber.com.au.