Latest News & Media Coverage

For press enquiries, get in touch at media@amberelectric.com.au

Amber at a glance:

  • Amber is a new kind of electricity retailer, helping accelerate Australia’s shift to 100% renewables
  • We give households access to real-time wholesale energy prices and the ability to shift usage to when power is cheaper and greener
  • For customers with home batteries, that shifting happens automatically through Amber for Batteries
  • We’re also developing Australia’s first residential vehicle-to-grid (V2G) technology, helping EVs support the grid and unlocking extra value for our customers
  • Amber operates the largest virtual power plant (VPP) in Australia, with almost double the capacity of the next biggest player.
  • Amber supports over 40,000 customers in managing and optimising their energy use
  • ~3/4 of Amber for Batteries customers had a bill below $0 in the last 12 months
  • Amber for Batteries customers are earning over $1,000 pa of additional value from their batteries, bringing down battery pay back periods significantly

Amber in the media

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9 News Melbourne featured Amber in a segment dedicated to plummeting wholesale energy prices. The segment included an interview with Amber co-CEO Dan Adams. The 9 News team also visited happy Amber customers Louise & Craig at their home in Melbourne, where they explained why Amber's been good for the back pocket while also being better for the planet.

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Apr 22, 2021

Amber has joined the 300+ Aussies businesses pledging to support their employees striking for climate change, as part of the Not Business As Usual campaign.

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Apr 1, 2021

Amber Electric has signed up to the Leaders For Climate Action (LFCA) movement, joining other Aussie tech heavyweights such as Xero and Marley Spoon in the fight against global climate change.

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Feb 25, 2021

Channel 7 interviewed happy SmartShifter Heidi to find out how our SmartShift™ program is helping her family save on their energy bills. Since signing up to SmartShift™ Heidi's household is on track to save an estimated $200 per year through smart optimisation of her pool pump while making sure it runs almost solely on renewable energy.

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Dec 11, 2020

The AFR caught up with Amber customer Alisha and her young family to learn how they've saved roughly $100 on power bills while staying at home due to the Coronavirus lockdown.

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Apr 29, 2020
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If you are a journalist or have any press enquiries, please get in touch at media@amberelectric.com.au

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Amber Electric
Oct 15, 2025
This is huge. Renewables just overtook coal in Australia's National Electricity Market for the first time in history. September 2025 will be remembered as the month clean energy became the dominant source of electricity generation. A milestone we've been working towards since day one. At Amber, our mission is 100% renewables. Seeing this happen feels incredible - and it's proof that Australia's energy transition is real and accelerating. This shift is being driven by millions of households who put solar on their roofs and batteries in their homes. They're not waiting around - they're building the future grid right now. We've still got work to do to reach 100%. But this milestone shows what's possible when households lead the way. https://lnkd.in/gXAt4D2b
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Amber Electric
Oct 9, 2025
Here's something most battery buyers don't realise - not all solar batteries provide backup power during outages. With battery adoption accelerating thanks to the federal rebate, it's worth understanding what you're actually getting. Standard solar systems shut down when the grid goes off – it's a safety feature for utility workers. Your panels and battery stop working too, even on a sunny day. Backup power requires specific equipment: - Hybrid or multimode inverter that operates independently from the grid - Backup-capable battery \(not all can provide backup\) - Proper installation with backup circuits Many Australians are installing batteries without understanding this distinction. They're investing in energy independence but getting a system that won't work during the one scenario where backup power matters most. Adding backup capability to an existing system costs more than specifying it from the start. If backup power is important to you, discuss it with your installer before purchasing. The best system keeps the lights on during outages \(and earns you money from wholesale prices the rest of the time\). Read the full guide over on the blog: https://lnkd.in/gQ7U\_QHm
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Amber Electric
Oct 7, 2025
We're compatible with two-thirds of Australian batteries. We're not stopping there. Battery integrations are technically complex. Each manufacturer has different communication protocols. What seems straightforward can turn into months of engineering work when compatibility issues emerge. Add in coordinating across companies and time zones, and timelines stretch. But this matters because your $10,000+ battery shouldn't be stuck accepting fixed retail rates. It should earn wholesale prices like the big generators do. Right now, we're compatible with systems like Tesla, Sungrow, SigEnergy, and Enphase, with 14 more in various stages of development. We're prioritising based on customer demand - 21% of our waitlist wants FoxESS, 16% want Goodwe, 8% Growatt, and 6% want ESY systems. We're building towards a future where your battery, EV, hot water system, and pool pump all work together to earn you money from the wholesale market. The energy transition is happening, and Australian families should be earning from it. Read more about our integration roadmap over on the blog: https://lnkd.in/gb8pckcu
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Amber Electric
Sep 17, 2025
Installing solar and a home battery is one of the smartest energy decisions you can make. But most guides stop at installation day - and that’s only half the story. The real value of a battery doesn’t come from simply storing your own solar. It comes from what happens next: automation that charges when power is cheapest and greenest, and sells when prices are high. That’s how households turn a battery from a cost into an earning asset. We’ve broken down the full solar and battery installation process step by step, and explained how to unlock maximum value from day one. Read the guide here: https://lnkd.in/gBRehtrd
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Amber Electric
May 27, 2025
Jun 2, 2025

For a lot of households, batteries have seemed just out of reach. High upfront costs, unclear returns, and too many question marks.

That’s all changing.

In July, the federal government’s new battery rebate will launch - offering around 30% off the upfront cost of eligible systems. At the same time, feed-in tariffs are falling, energy prices are becoming more volatile, and smart optimisation tools like Amber for Batteries are making it easier to get more value from your solar.

Together, these shifts are helping batteries move beyond backup power.

They’re becoming a smarter way to reduce bills, maximise rooftop solar, and support the grid on your terms.

But this moment also brings new questions. How do households choose a setup that actually benefits them? What does VPP participation really mean? And how do you know if a battery is going to pay off?

We unpack what’s changing, and how to make the most of it, in our latest blog: https://lnkd.in/gUB9XCyq

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Amber Electric
May 29, 2025
Jun 2, 2025

As more Australians invest in home batteries, the real question isn’t should you get one - it’s whether your battery is actually working hard enough for you.

Most batteries still follow fixed patterns. But the value of energy changes every five minutes. That means a battery charging or discharging at the wrong time could be leaving serious money on the table.

At Amber, we’ve built automation that responds to real-time prices, weather, and household usage - so your battery can make smarter decisions on your behalf.

Our latest blog explores why battery automation matters, what it really means, and how it can help shorten your payback period: https://lnkd.in/gKSCAEH7

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