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Read the whole story

In 2022 Big Energy lost MILLIONS.

Yep. Millions. In fact, one of Australia’s Big 3 energy providers (the Orange one) recorded a -$111 million loss in 2022. Now, they want you to pay for their mess – hiking up energy bills by as much as 30% since August 1.*

But here’s the thing: the wholesale price of energy is actually going down. Big Energy companies are paying less, but charging you a big, fat markup on your usage. At Amber, we give you direct access to the wholesale price of energy, so you only pay what your energy is actually worth.

*Australian Energy Regulator’s announcement of the Default Market Offer 2023–24 determination and the VIC Essential Services Commission announcement of the Victorian Default Offer 2023-24: final decision

so basically...

as retail
prices are
going up...

WholeSALE
PRICES ARE
GOING DOWN

PRICE (¢/kWh)
This is how much you should be paying for your energy!
This is how much you’re currently paying
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10:00
12:00
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16:00
18:00
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22:00
00:00
time of day

What even is wholesale?

Wholesale refers to the true cost of generating and delivering electricity to the energy market. It’s the price Big Energy pays for their energy.

The thing is this price goes up and down throughout the day. It even drops when demand is low or lots of renewables are flooding the grid.

Thousands of Aussies are already saving with wholesale. As an Amber customer, we pass this price on to you without any markup. Our $19/month subscription fee is our only margin for running Amber.
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Okay... but WHY’S OUR CEO IN A BUBBLEBATH?

Great question! One night, while watching the 2015 financial drama the Big Short, our marketing manager had an idea...

If Hollywood could put Margot Robbie in a bubblebath to explain the financial crash of 2008, why couldn’t we do the same thing to explain Big Energy’s Big Mess in 2022?

The answer? Money. And also none of us knew Margot’s number. But our CEO was game.

Switch to wholesale energy instead of paying off Big Energy's debt

For a recap, here's Amber's CEO Chris Thompson in a bathtub.

Our customers think we're

Great

TrustScore 4.2 • From over 300 reviews, here are some favourites.

19 May

Great app

Great app, intuitive interface. Love what they're trying to do and excited to see how continue enhancements to technology bring them closer to their vision. Nature of the beast is that you're exposed to price fluctuations so you need to pay attention. Overall I think I pay less than I would through a traditional retailer.

Jackson Stein

18 May

Best Decision Ever! New Wave Energy Retailer

My experience with Amber has been excellent. It takes time to get your head around this new way of billing but, once you understand it, you won't turn back. Fabulous rates, clean and green, excellent service and support. I can't rate them high enough! GO AMBER!‍

Brian King

19 Feb

Excellent concept

Excellent concept, very well executed. Good for the environment and it saves me money - win win! Proactive management of small glitches in performance and awesome customer engagement and support. Hard to find any fault.

Satisfied Customer

17 Feb

Amber is like a breath of fresh air

Amber is like a breath of fresh air! After using well known three letter energy retailer for years I have made a switch a week ago and not going to look back. Amber gives you what other retailers don't: FREEDOM. I am free to decide when to buy energy and when not: having solar and battery it gives me options I did not have before. But this morning I've got a message from Amber and it prompted me to write this review: they experienced a bug in their system. I am software engineer myself and I know that bugs are inevitable. It is how do you deal with them matters. And Amber's actions are proper and outstanding: they are honest and they going to wave fees for the customers which were affected. When they got a problem they own it and deal with it as a good business would instead of sweeping it under the rug.Honest energy retailer with clear vision - that's what this country needs! Bravo Chris and the crew!

Vladimir

24 Jan

Innovation and cost savings at work

An innovative service provider that goes above and beyond to ensure you get a great service, a great app that works and is useful, and clarity about bills and costs. I Couldn’t recommend Amber more highly.

Nick Mowat

21 Dec

Cleaner energy provider

Simply - Amber is the best clean energy provider with a long-term commitment to customer lower bills. Talk Solar with them for you, for your supply - talk with them about anything. Realistically they're an easy mob to deal with.‍

Geoffrey Aitken

12 Dec

Information (about prices) is power!

Exemplary customer service from day one and savings beyond what was promised. The app is user-friendly and has improved substantially. Knowing when the price will be low enables timing of use (dishwasher, washing machine, dryer etc). Very impressed and enthusiastic customer.‍

Richenda Webb

6 Dec

I've been with Amber for over a year…

I've been with Amber for over a year now, and I cannot recommend them enough. From signup to the smooth transition of service, they have the best customer service you can imagine. The smart shift app is superb, and even without Solar, the wholesale prices are better than any profit-driven corporations in AU!

Tavis F.

12 Oct

Highly recommend Amber

Amber have been great. Friendly and responsive to deal with, their app is very good and easy to use, and during the peak of the spiking energy costs, they looked after their customers. Highly recommend.

Renee Linton-Simpkins

3 Oct

Amber Electric's SmartShift app is great

We’re really happy with SmartShift. It’s reduced our bills, no doubt about it. While we were overseas recently we had six weeks of high prices where we did a lot of exporting, which was great. And SmartShift’s been clever enough for us to rely on it doing what we want it to do with our battery. Plus, it helps make things a bit greener for everyone. If you have a battery then Amber is a great option.

Gary

2 Jul

Positive change makers

I have learned and enjoyed having Amber as our energy supplier. 1. You can make real change through your usage habits. 2. With data and the incentive of cost, you can change you habits. 3. As a country we need to change our building and usage habits so we don't keep using the grid on gas and coal at 6pm at night! 4. Energy storage matters. You can't have solar and wind cranking at 6pm :) What an amazing group of change makers. Thank you so much!

Toby Moen

20 May

Simple and Effective

Simple and Effective, with a very intuitive UI and UX.

Mudit

4 Apr

A great company with great customer service.

Amber as a company is fantastic. Great customer service, very flexible, honest and open. This is a rarity in the modern world. A year ago I would have said go for it without a second though, but now you really have to look around. Wholesale electricity pricing is not so attractive these days. Due to wholesale electricity being quite expensive at the moment, especially when there is low renewables available, it makes the difference between wholesale and VDO very small. You need to shop around and see if it is worth it.

Brendan White

30 Mar

I’m so happy with Amber and their…

I’m so happy with Amber and their business model with prices that can’t be matched. I can recommend them to others !

Ray Dickinson

15 Mar

Exciting and empowering new concept for…

Exciting and empowering new concept for energy consumers. An opportunity to reign in our electricity bill as we reduced our environmental impact and support SA's transition to renewables.

Jan Higginson

15 Mar

Revolutionise the industry

It's not always the cheapest, but you can see amber is working hard to change the way we use energy to make a greener and better future for the grid. The concept is so unique and clearly not the best for everyone, but as we are able to better control our energy usage in the future amber will be come more and more relevant.‍

Paul Esson

9 Feb

Understanding is key

Amber is brilliant, but it's not for everyone. They are focused on transparently helping all of us understand what is needed to switch to a renewable (and cheap) Energy Model. Right now, that means you should CHANGE your behaviours when prices are significantly higher or lower. I'm saving money with this model not because average wholesale prices are ALWAYS cheaper, but because I know what they are and I react accordingly. Some of this is programatic, like when I charge my car ( a big user and at 10c/KWh makes a big difference), and when I might let fridges turn off for an hour or two (all handled automatically), and some of it is me reacting to spikes and using a BBQ instead of an oven to cook a roast. I guess my point is these are the tools for change, but you do have to use them.

Peter Ross

26 Jan

Feel valued as a customer

Amber provides excellent customer service to their customers , value for money, their app is technically advance and most importantly Amber is helping us reduce our carbon footprint and use electricity wisely everyday . All thumbs up 👍🏻

Vin

27 Dec

So far I'm very impressed the provider…

So far I'm very impressed the provider is working in our favour so much better with solar aswell I've been through alot if retailers been screwed over ripped of etc specially from energy Australia whom put me through hell for months desided to join Amber to give it a go it impresses me each and everyday no disappoints yet absolutely loving it and the service can't go past them hopefully we can take there services to western Australia once we move will not be going to anyone else there a fantastic company just what we were looking for loving it.

Chris

20 Dec

What an amazing team.

What an amazing team. Well done to you all. A new standard of service with quality, and economy.

Wendy Hazelton

24 Nov

Impressive platform

Have been an Amber customer for 1 month, and very impressed with their platform, especially being able to retrieve prices & useage using python. Of course with solar export you need to be aware of the occassional negative prices and limit export if you can. On the upside I got $3.00 /kWh for export at 15:00 on Nov 18 when the wholesale price hit the ceiling!

Tony Vassallo

4.2
4.0
4.0