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For press enquiries, get in touch at media@amberelectric.com.au
Amber at a glance:
- Amber is a new kind of electricity retailer, helping accelerate Australia’s shift to 100% renewables
- We give households access to real-time wholesale energy prices and the ability to shift usage to when power is cheaper and greener
- For customers with home batteries, that shifting happens automatically through Amber for Batteries
- We’re also developing Australia’s first residential vehicle-to-grid (V2G) technology, helping EVs support the grid and unlocking extra value for our customers
- Amber operates the largest virtual power plant (VPP) in Australia, with almost double the capacity of the next biggest player.
- Amber supports over 40,000 customers in managing and optimising their energy use
- ~3/4 of Amber for Batteries customers had a bill below $0 in the last 12 months
- Amber for Batteries customers are earning over $1,000 pa of additional value from their batteries, bringing down battery pay back periods significantly
Amber in the media
By 2030 Australia will already have enough battery storage from home systems and electric cars to meet the demands of the renewable energy transition. That’s the assessment of Amber Electric co-founder and co-chief executive Dan Adams and, notably, it excludes the development of any large-scale commercial battery farms.
Dan Adams, who co-founded the company with Chris Thompson, said consumers should be able to take advantage of falling wholesale prices. But he said those on standard deals were largely missing out because they were locked into flat-rate contracts based on last year's extraordinary prices.
The majority of customers buy their electricity through fixed contracts that keep prices stable. Some retailers are offering to give consumers access to the wholesale market in a bid to cut their power bills.
Aussies are reporting bill shock over the skyrocketing cost of electricity and gas this year. Switching providers is one way to try and reduce these costs, with companies like Amber Electric offering wholesale prices.
Geisa Schreiner slashed her bills from roughly $300 a quarter to just $100 by subscribing to wholesale electricity with Amber Electric.
If you are a journalist or have any press enquiries, please get in touch at media@amberelectric.com.au
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For a lot of households, batteries have seemed just out of reach. High upfront costs, unclear returns, and too many question marks.
That’s all changing.
In July, the federal government’s new battery rebate will launch - offering around 30% off the upfront cost of eligible systems. At the same time, feed-in tariffs are falling, energy prices are becoming more volatile, and smart optimisation tools like Amber for Batteries are making it easier to get more value from your solar.
Together, these shifts are helping batteries move beyond backup power.
They’re becoming a smarter way to reduce bills, maximise rooftop solar, and support the grid on your terms.
But this moment also brings new questions. How do households choose a setup that actually benefits them? What does VPP participation really mean? And how do you know if a battery is going to pay off?
We unpack what’s changing, and how to make the most of it, in our latest blog: https://lnkd.in/gUB9XCyq
As more Australians invest in home batteries, the real question isn’t should you get one - it’s whether your battery is actually working hard enough for you.
Most batteries still follow fixed patterns. But the value of energy changes every five minutes. That means a battery charging or discharging at the wrong time could be leaving serious money on the table.
At Amber, we’ve built automation that responds to real-time prices, weather, and household usage - so your battery can make smarter decisions on your behalf.
Our latest blog explores why battery automation matters, what it really means, and how it can help shorten your payback period: https://lnkd.in/gKSCAEH7
