Empowering a shift for good 

Here's how you can use energy when it’s greener and cheaper - and get rewarded.

How it works: a fairer, greener and cheaper model

Amber’s designed from the ground up to make it simple and rewarding for you to use more green energy.

Unlike traditional retailers’ fixed rates, Amber gives you access to wholesale electricity prices, which get cheaper when there's more solar and wind power in the grid.

The Amber app lets you see these real-time prices and the amount of green energy in the grid at any time so you can start using energy at greener, cheaper times.

The more you shift to greener, cheaper times, the more you can save.

Join thousands of Aussies choosing to do energy differently with Amber.

How Amber does energy differently

Traditional retailers
The only retailer giving you control over how much greener and cheaper energy you use
Fairer wholesale pricing that’s cheaper when there are more renewables in the grid
The only retailer that lets you get rewarded (with lower bills) for using more green energy - and less coal and gas power
GreenPower and Carbon Neutral plans - plus the power to reduce your carbon footprint before it happens
Purpose-driven power - we make $0 on your usage
App that empowers you with live prices and real-time renewables %
No control over how much green energy you use
Made-up retail mark-ups that mask when cheap renewables are available
Same rates apply no matter how much green or dirty energy you use
GreenPower and Carbon Neutral plans to offset your fossil fuel usage after the fact
Profit-driven power - retail mark-ups on your usage
No app, no visibility of actual prices or amount of green energy in the grid.
The Amber Smartshift logo
We're working towards an automated future. Technology will optimise home devices to use energy when it's cheaper and greener.
SmartShift™ is Amber's automation tech, designed to make sure you automatically make the most of wholesale prices and renewable energy. This means a cheaper bill for you and an even faster shift for Australia to 100% renewable energy.

Our SmartShift™ technology works with home batteries, electric hot water systems, pool pumps, and will soon work with EVs - so you can make sure your most energy-hungry devices are running on the cheapest, greenest energy out there.

Get in touch if you'd like to learn more.
Logo for Supported by Government of South AustraliaFind out more

Common questions we get asked

How is Amber different to other energy providers?

Amber was founded by climate activist Dan Adams and techie mate Chris Thompson to solve the biggest problem holding Australia back from reaching 100% renewable energy: making it easier and rewarding for more Aussies to use more green energy and act on climate change. While other green energy providers focus on offsetting your fossil fuel energy use, we’re laser-focused on helping you reduce your fossil fuel use in the first place.

I'm on a green energy plan. Aren't I already using more green energy?

Right now, for anyone on a traditional retail energy plan - even a green energy plan - it’s very hard to actually use more green energy. We all draw power from the same grid and traditional plans don’t provide you with the tools you need - for example, live wholesale energy prices that drop when there’s more green energy in the grid, and the % of renewable energy in real time. Amber empowers you to make a choice.

What exactly are wholesale prices?

All energy retailers buy their electricity from the same wholesale electricity market, where prices are set every 30 minutes by the Australian Energy Market Operator (AEMO). The wholesale price is the true price for your usage that Amber (and other retailers) have to pay to provide you energy. 

It’s normal for the wholesale price to fluctuate up or down in each 30 minute period depending on supply and demand, encouraging more power generation when the grid needs it, and less when it doesn’t.

The wholesale price that Amber passes through includes wholesale energy costs (which vary every 30 mins), hedging costs (a small fee to cover the cost of offering our Amber price guarantee), the rates charged by your local network (who own the poles and wires), metering costs and regulated charges for environmental schemes and market operations. We also add on a carbon offset to make your energy use carbon neutral.

Amber makes nothing at all from your energy usage. Our $19/month subscription fee is our only margin for running Amber.

Check out this explainer to learn more about what drives the wholesale price up and down. You can find out more about what your bill with Amber would include here.

Why does Amber charge a subscription fee?

While Amber offers the same 100% Carbon Neutral and GreenPower plans as other electricity providers, our model goes a step further than the rest. For a $19 a month subscription, you get access to wholesale electricity prices and the Amber app which enable you to shift more of your energy use to when power is both greener and cheaper.

Unlike other energy retailers who charge a mark-up on the energy you use, Amber makes exactly $0 on your energy usage and empowers you to go beyond offsetting. We’re so committed to our ​​mission that the monthly fee is the only revenue we generate to run the business.

Join the power revolution

Pay less for electricity when cheap renewables are generating with wholesale pricing.
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