Drive the renewable transition with your Electric car

Amber is a new type of electricity retailer, designed for electric vehicle owners. It’s the best way to charge your EV and accelerate Australia towards a 100% renewable future.


Unlike other energy providers that sell electricity at a fixed retail rate, Amber’s customers buy power at the true wholesale electricity price.

Wholesale prices are cheaper when there are more renewables in the grid, meaning that EV owners can save hundreds by charging their EV when more wind and solar power is available.

Amber doesn’t make money on your electricity usage, instead we charge a $19/month subscription fee.


By checking price and renewable forecasts in the Amber app, you can time your EV charging to take place at that sweet spot where renewables are high and wholesale prices are super low.

Sometimes, you can even get paid to charge your EV when wholesale prices go negative from surplus renewables.

Automate your solar and battery with SmartShift™

If you have solar and an eligible battery, Amber’s SmartShift™ can help accelerate the renewable transition by automating your system - exporting power to the grid when wholesale prices are high and charging when prices are low.

If you’re interested in installing solar and/or a battery, we're happy to work with you to find the right package as well as installer for your home. Find out more

Actual wholesale prices for EV charging LAST YEAR with Amber

If you had charged your EV during the cheapest two hours of each day last year (FY20-21), these are the real wholesale prices you would have paid in each state with Amber.

8.4 c/kWh
5.7 c/kWh
13.3 c/kWh

Putting your EV charging on autopilot

In the coming months, Amber will launch our SmartShift technology for EVs. This technology will automate your EV charging so that it always takes place at the greenest and cheapest time—without you needing to lift a finger. Register your interest if you’d like to be notified when SmartShift for EVs is released by clicking the link below.

Tim Barson
Partnerships Manager - SmartShift

Common questions we get asked

How is Amber different to other energy providers?

Amber was founded by climate activist Dan Adams and techie mate Chris Thompson to solve the biggest problem holding Australia back from reaching 100% renewable energy: making it easier and rewarding for more Aussies to use more green energy and act on climate change. While other green energy providers focus on offsetting your fossil fuel energy use, we’re laser-focused on helping you reduce your fossil fuel use in the first place.

I'm on a green energy plan. Aren't I already using more green energy?

Right now, for anyone on a traditional retail energy plan - even a green energy plan - it’s very hard to actually use more green energy. We all draw power from the same grid and traditional plans don’t provide you with the tools you need - for example, live wholesale energy prices that drop when there’s more green energy in the grid, and the % of renewable energy in real time. Amber empowers you to make a choice.

What exactly are wholesale prices?

All energy retailers buy their electricity from the same wholesale electricity market, where prices are set every 30 minutes by the Australian Energy Market Operator (AEMO). The wholesale price is the true price for your usage that Amber (and other retailers) have to pay to provide you energy. 

It’s normal for the wholesale price to fluctuate up or down in each 30 minute period depending on supply and demand, encouraging more power generation when the grid needs it, and less when it doesn’t.

The wholesale price that Amber passes through includes wholesale energy costs (which vary every 30 mins), hedging costs (a small fee to cover the cost of offering our Amber price guarantee), the rates charged by your local network (who own the poles and wires), metering costs and regulated charges for environmental schemes and market operations. We also add on a carbon offset to make your energy use carbon neutral.

Amber makes nothing at all from your energy usage. Our $19/month subscription fee is our only margin for running Amber.

Check out this explainer to learn more about what drives the wholesale price up and down. You can find out more about what your bill with Amber would include here.

Why does Amber charge a subscription fee?

While Amber offers the same 100% Carbon Neutral and GreenPower plans as other electricity providers, our model goes a step further than the rest. For a $19 a month subscription, you get access to wholesale electricity prices and the Amber app which enable you to shift more of your energy use to when power is both greener and cheaper.

Unlike other energy retailers who charge a mark-up on the energy you use, Amber makes exactly $0 on your energy usage and empowers you to go beyond offsetting. We’re so committed to our ​​mission that the monthly fee is the only revenue we generate to run the business.



It's easy to switch

We'll contact your current provider and it's easy to switch back if you change your mind - there are no lock in contracts or exit fees.

In just 3 minutes and you can start making a big impact.