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Digital Copywriter


Full Time

About Amber

About the Role

Whether it’s an eye-catching headline for a new ad, or a witty intro for a new landing page or customer email, our brand copy is often the first touchpoint for prospective customers and a fundamental part of the Amber experience. 

As Amber’s digital copywriter, you’ll develop compelling, sharp and engaging short form copy that elevates our content creation, differentiates Amber in the market, converts prospects and drives customer loyalty.

In an energy market awash with greenwashing and tainted by mistrust, you’ll play a key role in helping customers and prospects connect with the magic of Amber, understand why and how we do things differently and get excited about the bigger impact they can make as an Amber customer. 

You’ll do this by working closely with our Head of Brand & Creative, our Content Manager and our Digital Designer and collaborating more widely across our growing team.

Key responsibilities

  • Write compelling copy across Amber's user touch points and formats, with particular focus on short-form copy for ads, social media, website and email.
  • Advise internally on campaigns, creative, and content, and collaborate with external agencies (we want you to have strategic input - no content monkeys here!)
  • Shepherd our tone of voice guidelines and alongside the Content Manager act as one of the guardians of the brand voice
  • Work with the Content Manager on the content creation and publishing calendar, owning copy output for your channels (paid ads, organic social media, website, email)
  • Collaborate across marketing, product, ops, and legal on their copy requirements
  • Learn constantly and improve the effectiveness of your work with A/B tests and user studies. Measure and report on key metrics for copywriting, with the support of the Content Manager and data analyst.

About You

Key Requirements

  • You know how to produce exceptional copy that engages, excites, educates, and ultimately, drives action.
  • You’re a natural storyteller with the ability to explain complex messages in simple, human ways and inject personality wherever you go
  • You are detail-oriented, organised, and you like working in a dynamic and highly-collaborative environment. You may have worked in a start-up before, or come from a fast-paced agency, but either way, you’re used to having a few different briefs on the go and knowing how to produce your best work for all of them
  • You have a growth mindset and are open to feedback. You get excited by the idea of testing and learning to see the impact your copy is having and how it can be improved
  • You’re interested in spending time getting to know the energy industry, what makes our customers tick and the intricacies of our model 
  • You are interested in Amber and our mission to shift Australia to 100% renewable energy. It’s a big mission, and we need a super passionate team to make it happen!


  • We’re committed to building a diverse and inclusive workplace and a great culture of people who love coming to work to build a better world. You’d be a part of a rapidly growing team of over 50 with expertise across energy, technology, marketing, and operations.
  • Competitive salary and shares in Amber. Flexible salary depending on experience. 
  • Be part of a growing technology startup that will shape the future of renewable energy in AU
  • Exciting coworking location in the CBD
  • Flexible working hours with provision for regular work from home arrangements
  • We offset 100% of your carbon footprint for as long as you work with us (via Nul)
  • Equitable gender neutral parental leave policies
  • An external Employee Assistance Plan for mental health support
  • Annual Learning & Development budget to support your personal growth

This is a full time role based in Melbourne. Due to Covid, we mostly work from home, with a few days a week catching up in a co-working space in the CBD when possible. We expect to remain Melbourne based but maintain flexibility between the office and WFH.

What we believe a great team looks like

How to Apply

How to Apply

Please submit the following to, using the subject line: [Your Name] - Digital Copywriter.

  • Your cover letter and CV in the same pdf
  • In the email, answer these questions:

1. Why are you the best person for the job?

2. What is an example of a brand’s tone of voice that you admire and why?

To make sure you’ve read this far, please include the name of the company that offsets our carbon footprint in the first paragraph of your cover letter.

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